How to Calculate Return on Marketing Investments (ROI)
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How to Calculate Return on Marketing Investments (ROI)
Roy Herr
Product Description:
Do you know if your advertising dollars are paying off? Or like John Wanamaker said, do you know that half of your advertising dollars are wasted, but you don't know which half?
Author(s) Details:
Roy Herr is the cofounder and a marketing consultant for Rosewood Marketing located in Myerstown, Pennsylvania. Rosewood Marketing is a plain community business that specializes in serving other plain community businesses.
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