The Marketing Toolbox
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The Marketing Toolbox
Atlee Raber
Product Description:
Your marketing people should have an organized, functional toolbox from which they can pull the appropriate tools they need to get the message to the marketplace. In addition, you need to be able to measure results from your marketing efforts so you can effectively manage your marketing and choose the right tools. The larger your business, the more organized your toolbox must be.
Author(s) Details:
Atlee Raber and his wife Lizzie founded Raber’s Greenhouse in 1975 and Berlin Gardens in 1988. Berlin Gardens manufactures and distributes backyard furniture and structures. Atlee works in sales at Berlin Gardens and is a business advisor for Anabaptist Financial.
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