Price: The Key Communicator of Value

Price: The Key Communicator of Value

Roy Herr
SKU: 7215
/
Sales and Marketing
Product Description: 

We have a strong tendency to believe that the product is worth the same amount as the published price. Price is the single largest indicator of value.

Author(s) Details: 

Roy Herr is the cofounder and a marketing consultant for Rosewood Marketing located in Myerstown, Pennsylvania. Rosewood Marketing is a plain community business that specializes in serving other plain community businesses.

$1.99

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