Unique Selling Proposition: Bedrock of Business Success

Unique Selling Proposition: Bedrock of Business Success

Roy Herr
SKU: 7201
/
Sales and Marketing
Product Description: 

A unique selling proposition (USP) is a feature, quality, or service you provide that is different from what your competitors offer. Maybe your business is doing great, and you aren't worried about a USP. However, how will you know when your advantage is threatened, and how to strengthen it?

Author(s) Details: 

Roy is the cofounder and a marketing consultant for Rosewood Marketing located in Myerstown, Pennsylvania. Rosewood Marketing is a plain community business that specializes in serving other plain community businesses.

$1.99

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