Who Took the Risk Out of “Risk and Return”?

Who Took the Risk Out of “Risk and Return”?

David Bohlander
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Product Description: 

Focusing so exclusively on the goal of profit is a terrible mistake that many businessmen are regularly making. Attention must be given to risks as well as rewards—and with just as much diligence. Risks must be identified and managed, which requires monitoring risks, properly trading-off risks, and attempting to mitigate risks.

Author(s) Details: 

David Bohlander is a principal of Intrinsics, Inc., along with David Sauder. The purpose of Intrinsics is to cultivate and harvest business value. This unique service firm offers business acquisitions and value strategy consulting, and provides transition advisory services.

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