Co-op Marketing of Hardwood Furniture
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Co-op Marketing of Hardwood Furniture
Panelists
Product Description:
Our discussion will be about co-op marketing in Holmes and surrounding counties. The co-op effort includes both retail and wholesale marketing. Co-op marketing began as a response to the competition from imported furniture. The discussion used furniture marketing as an example, but the lessons apply to other industries.
Speaker(s) Details:
Panelists with moderator Roy Miller
Ray Yoder, Jr. of L&J Woodworking; Ammon Troyer of Briarwood Beds, LLC; Roy Weaver of Weaver's Fine Furniture; Myron Miller of Four Co
