Co-op Marketing of Hardwood Furniture

Co-op Marketing of Hardwood Furniture

Panelists
SKU: 3878
/
OH2009
/
Sales and Marketing
Product Description: 

Our discussion will be about co-op marketing in Holmes and surrounding counties. The co-op effort includes both retail and wholesale marketing. Co-op marketing began as a response to the competition from imported furniture. The discussion used furniture marketing as an example, but the lessons apply to other industries.

Speaker(s) Details: 

Panelists with moderator Roy Miller
Ray Yoder, Jr. of L&J Woodworking; Ammon Troyer of Briarwood Beds, LLC; Roy Weaver of Weaver's Fine Furniture; Myron Miller of Four Co

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