Effectively Selling Wholesale and Retail

Effectively Selling Wholesale and Retail

Dwayne Borkholder and Perry J. Miller
SKU: 4441
/
IN2011
/
Sales and Marketing
Product Description: 

Many businesses struggle with selling to both wholesale buyers and the retail customer. Hear two different perspectives on how businesses have worked at protecting their wholesale trade and yet were able to satisfy their retail customers. What ground rules are needed to accomplish both?

Speaker(s) Details: 

Dwayne Borkholder of Nappanee, IN
President, Borkholder Buildings & Supply

Perry J. Miller of Nappanee, IN
President, Kountry Wood Products

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