Serving Through Selling
Michael Burkholder
9485 / Pennsylvania Business Seminar 2026 / Sales and Marketing
In this session, we’re going to look at sales through a different lens—seeing it as an act of service. The way we approach sales shapes how we communicate, offers added value (upsell), and serves our clients. We’ll see that a salesperson who serves can drive business growth and success in ways that are God-honoring and ethical.


